Sunday, 23 November 2008

Target Audience

As with all things in media, a target audience is necessary. However, due to the fact that this is a cumpolsary task and my imagination of situations where this scene could take place being awful, the target audience here is Mr. Winn - the class, at a stretch.

The reason why the target audience for this feature could be the class is that we share a common task, we're all doing the same thing at the same time. Thus, the end product of this film project would not be at all suitable to show to someone, an old lady for example, who likes soaps - as this project has nothing at all to do with anything associated with television drama. However, the humour that can be used in our tasks, our costume (uniform most likely), dialect (teen slang) and in most cases the setting of our projects are the same.

For example, if I were to say to my Character B "Hello old chap, what do you think about the terrible situation involving the economy?" in a manner that was serious and overly not funny, (that is to say, how I said "old chap" avoiding sounding like a stereotypical toff) the target audience would be peeved to say the least. Thus, it is a necessity to do everything one can in order to better adhere to the niche Vic/beaulieu audience we are. So, instead of saying the prior phrase, a much more suited quip would be something like "Hey, you done any blogging?" Although the idea is a bit weak, the point is that the use of language is much more teen-based, and thus those that see it interact with the content in a much more personal level, arguably enjoying it more than if I had said something "proper".

As my story boards will show (to be uploaded in a later post), the setting of my project is simply someone asking how much work on Blogger the other has done. Although this isn't the most original, funny or ingenious idea it does adhere to its target audience. The fact that both characters are wearing a Victoria College uniform, the setting is Mr. Winn's room and the PC's are even recognisable firmly suggests to the audience that this is more for teenagers/teachers marking than for those who are not studying Media Studies.

To conclude, I have decided to pick the class as my target audience, as all that is needed to give the illusion of this audience is already there, ready to be taken advantage of. Furthermore, seeing as the example given to us could be argued to have been by teachers for teachers, the same thing is being done here. A film project by teenagers, for teenagers studying media!

No comments: